Fernie's Choice

Fernie's Choice Posh Dog Boutique sells Luxury and Stylish Dog Collars, Leads, Beds, Coats & Harnesses and Gifts for Dog Lovers. We are all about Classic Country Style for Dogs.



After numerous purchases of leads and collars that were chewed and ruined by Fernie during her puppy and adolescent stages, I wanted to find tough, strong but quality products that lasted and didn't need replacing every 2-3 months.



I started sourcing collars and leads that could handle all weathers, but still kept their look. I know how important it is to buy good quality products for our Four Legged Friends but also to have something stylish that looks great around the home. Our pets are very much worth it!

About Us
Hi!  My name is Caroline Denholm and I set up Fernie's Choice in 2015.  We are based in Cuckfield, West Sussex close to the beautiful South Downs.




After 20 years in Travel Sales and getting the best dog ever (I might be slightly biased) I decided to set up a luxury on-line store after purchasing lots of products for Fernie only to be disappointed by their lack of quality.

 I now source great quality products which I would be happy to buy myself. Some of these items are hard to find, so I wanted to share these with you.

We believe in Personal Service, knowledge and of course looking after our best friends!