Pure Pet Food
- Human-Grade Dehydrated Pet Food
- Grain-Free - Gluten-Free - No Nasties
- Tasty recipes tailored for your dog
- Delivered to your door. Just add water
- Pause, reschedule or cancel at any time
- 50% off plans for a limited time only
Pure Pet Food
The delicious diet your dog deserves.
Tasty recipes tailored for your dog, delivered to your door. Just add water.
50% off plans for a limited time only.
Dog Food Re-Invented: The convenience of kibble with the nutritional benefits of fresh food, just add water. No freezer space, defrosting or cooking required. Pure is healthy, nutritious dehydrated dog food made in Yorkshire, UK. Simply scoop, stir & serve.
Health Benefits You Can Really See: Get ready for glossier coats, happier tummies and empty bowls. Made with the same quality ingredients you'd find in your own food, containing no grains, meat derivatives or any other nasties.
Personalised For Your Dog: Recipes based on your dog's life stage, weight, sensitivities and ailments. You’re in control – pause, reschedule or cancel at any time.
Just Add Water: Pure is a dehydrated dog food made with the same quality ingredients you'd find in your own food. Dehydration is a super-easy way to provide the goodness of fresh home-prepared food, with the convenience of more traditional pet food like biscuit and tins.
Ingredients You Can Trust: No grains, meat derivatives or any other nasties. Lovingly prepared at our human-grade kitchen in Yorkshire. Pure is full of all-natural ingredients that do wonders for your dog’s health. It’s so good even you can eat Pure.
Dehydration: The gentle process of dehydration involves blowing warm air across ingredients to remove the moisture content and preserve the food. Our meat, fruit and veg are slowly dehydrated between 60 and 90°C, removing the risk of harmful pathogens whilst retaining the goodness and nutrients of our fresh human-grade ingredients.
From developing the first batches of Pure in our kitchen at home in 2012 to moving into an all-woofing, all-barking food manufacturing facility in Yorkshire, UK – we’re changing the face of pet food for the better. We’ve gone up against the dragons in the den, seen our products sold in Pets at Home and welcomed royalty from Buckingham Palace to the Pure facility – all in the space of a few years. Hard work really paws off!
Since we launched Pure Pet Food, our recipes have developed, our product of-fur-ring expanded, and our range has grown bigger & bigger. We couldn’t have done it without our pack of animal-loving employees, and our amazing customers and their pets.
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