With different personalities, different lifestyles and different nutritional requirements, no two dogs are the same. In fact, they are the most diverse species on the planet and as such their optimal nutritional requirements vary widely.
So when it comes to their diet, ‘one-size-fits-all’ doesn’t work. Breed-specific foods are already available, however by going a step further and creating tailor-made food that is optimised for an individual dog we can provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavour preferences, health issues and dietary exclusions.
We even gradually adapt the blend over time as your dog ages and his nutritional requirements change naturally.
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Shockingly, there’s an unseen world of backstreet breeders that cruelly force dogs to breed repeatedly. These mother dogs have no quality of life and their puppies are sold indiscriminately for profit. Anyone who cares for animals can see that this practice is wrong and must be stopped as soon as possible.
In response to this terrible situation, Battersea Dogs and Cats home have started a campaign to end backstreet breeding and you can help end this cruel practice.
Across the country, female dogs are being viciously exploited to make money for unlicensed breeders again, and again, and again. This has to stop.
Not only are the dogs abused during their time as forced mothers, often they are abandoned when they’re no longer of use. The products of backstreet breeding, the puppies, are also frequently neglected and sold with behavioural and health problems already present.